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Complete Story
11/07/2023
The Best Sales Goal to Have
Source: Bill Farquharson, The Sales Vault, November 6, 2023
We are getting into the time of year where thoughts turn to the concept of goals. Goals give us something to shoot for. They are designed to motivate. We have personal goals, fitness goals, relationship goals, and financial goals. Some of us set long term goals while others focus on short term. Salespeople are given their quota or “plan” as it is sometimes called, for 2024.
To all of you, no matter where you fall on the subject, here's my advice: Screw the goals.
Entirely.
Don't bother.
Instead, do this...
- Pick an activity you know is good for you.
- Do it a lot.
That’s it.
My problem with goals is their arbitrary nature. It’s just too difficult to come up with something adequate or accurate. Make them too high and you have failed by not reaching them. Make them too low and there is no satisfaction.
You don’t need a specific outcome. You will make steady progress doing the things you know you should be doing. Let the results define themselves.
You know making more sales calls will yield more sales.
I know practicing the guitar will result in a new skill.
We all know eater better is good for us.
Look, if a goal is serving a purpose for you, great. But just know you don’t have to come up with some arbitrary number in order to reach a new level of success.
So, put away to Ouija Board and put your faith in actions.
The Sales Vault, created by Bill Farquharson, is a subscription-based resource and sales community featuring a calendar packed with live workshops, on-demand sales courses, peer-to-peer discussion groups, and 35+ years of sales training content all searchable by sales challenge. Think of it as a sales conference where the seminars and workshops, full of instantly applicable ideas, are ongoing and more programs are added constantly.
The Sales Vault is available on a monthly subscription basis, normally at a no-brainer monthly price of $45/participant, but… GMA members can take advantage of an exclusive offer: FREE membership for 30 days followed by a discounted monthly subscription price of just $40/participant.
Bill has been a friend of GMA for many years and is, no doubt, known to our members as a top sales trainer and content creator for the graphic arts.
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